“At BIOMIN, we have made it part of our mission to deliver unmatched service to customers,” explained Dr Hannes Binder, Managing Director of BIOMIN, adding that “alongside providing scientifically advanced products, proximity to customers is a key driver in service excellence.”
“Our decision to bolster our engagement in Benelux markets reflects the service component of BIOMIN culture, the potential we see for growth, and the fact that area is home to a number of large-scale, international feed and livestock companies that have been early adopters of new technologies,” he added.
Reinforcing longstanding relationships
BIOMIN products first became commercially available in Benelux around 1997 through local distribution agreements, beginning with the mycotoxin-deactivating Mycofix®. The product offering expanded over the years to include a full suite of BIOMIN gut performance management solutions: Digestarom®, PoultryStar® and Biotronic®.
“BIOMIN is starting from a strong position when it comes to delivering innovative products to customers in Benelux,” stated Andre van Lankveld, BIOMIN Regional Director Western Europe. “Over the years, integrations, feed mills and farms have embraced the benefits of novel strategies that deactivate mycotoxins and support gut performance. We hope to seize that momentum and unlock further benefits for BIOMIN customers going forward.”
Local BIOMIN presence
One element of the expansion strategy involves the recent creation a local BIOMIN business unit based in Uden, the Netherlands, that affords a central base for on-site visits and customer support throughout the area.
Hans Couwenberg, who joined the firm as Managing Director Benelux in 2017, will lead the BIOMIN activities throughout the area. “I am confident that Hans and the team will bring the competitive advantages that BIOMIN offers –a strong global R&D program, innovative products, technical knowledge sharing and value-adding services— to feed and livestock businesses in Benelux,” commented Mr van Lankveld.
A local presence will also allow BIOMIN to build and enhance important relationships with key opinion leaders and research organizations. Through its R&D activities, BIOMIN has a global network of 200 research organizations.
Direct customer support
For new and existing customers in Belgium, the Netherlands and Luxembourg, BIOMIN delivers account servicing, order fulfillment and support starting in February 2018.
“We’ve invested considerable effort in ramping up our local capabilities to ensure client service excellence and minimize any potential interruptions,” explained Mr Couwenberg. “Our plans to grow the value proposition for our clients and partners are already in place, and we will work diligently to make them a reality.”